A single dandelion may produce 2,000 seeds per year…most will fall on hard, unyielding pavement, there to lie fallow…The important thing is that every spring, every crack in every pavement is filled with dandelions.”
SETH GODIN, in the book, Poke the Box
Seth Godin draws an inspiring analogy between a dandelion’s life cycle and the process of innovation in his pocket-sized manifesto, Poke the Box. How often have you had what you thought was a great idea, but just failed to launch? Whether it was fear of failure, time constraints or some other barrier, it can be easy to be paralyzed by our inner critics. Seth turns the innovation challenge on its head with the dandelion metaphor. Instead of expecting all of our efforts to succeed, we should anticipate that most of our “seeds” will lie fallow and just a few will eventually succeed.
In all of his writings, Seth is consummately encouraging individuals to think of themselves as leaders and innovators who have large contributions to make. Great coaches are those who see potential in others beyond what they might expect from themselves. And thus, Seth Godin is a remarkable coach to all of his readers who have ever wanted to launch a company, write a book, and/or make a great contribution in their field. Seth also is a guru around creating memorable customer experiences, marketing effectively using technology and social networks and also in redefining the way we should come to view our jobs–not as a job–but as a meaningful opportunity to add value and challenge the status quo.
In both my one-on-one coaching and my leadership development programs, I frequently draw on the concepts and resources from Seth Godin. Currently, I am leading a series of sessions on the topic of “Turning Failure on It’s Head; The Innovation and Leadership Challenge.” In this offering, individual contributors, managers and executives alike have the opportunity to read Seth Godin’s Poke the Box paired with the April 2011 Harvard Business Review article, “Strategies for Learning from Failure.” In an hour and a half live session, individuals re-examine their own beliefs and associations with failure, gain new understanding of different types of failure, and also have the opportunity to reflect on new strategies locally, which would encourage risk taking and a psychologically safe environment for the “right” kinds of failure.
In conclusion, I have two questions for you. 1.) How can you “plant” more seeds as you wrap up 2011? 2.) How can you support others around you as a leader and encourage more risk taking and a culture where it is safe to fail, continually adapt and eventually succeed?

